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Invitation Set
Design Brief:
Create an invitation set for an event that occurs annually. The client was looking for something elegant and modern, while still giving a nod to brand standards.
Challenge:
For this project, I was restricted with sizes, as well as font selection. To meet branding standards, everything but the event name had to be Avenir LT Std.
Team:
For this project, I was contracted by the Senior Graphic Designer. While I preformed all of the design work, there was an editing and proofing process on the final design implementing client and employer changes.
![](https://cdn.myportfolio.com/e80967db44a56c22d124e2c4c5599af2/b20e040c-6301-46c6-8215-9dd7327fc144_rw_1920.jpg?h=527fef00ad02d99176330895e7a4e1ad)
![](https://cdn.myportfolio.com/e80967db44a56c22d124e2c4c5599af2/9a79d88f-bb63-4ba0-9fc9-d3d7dcd03bc4_rw_1920.jpg?h=493897b36a8cb352235ac5ee2450bba7)
![](https://cdn.myportfolio.com/e80967db44a56c22d124e2c4c5599af2/058c46b4-9071-4e12-83d6-3ae4a477ba67_rw_1920.jpg?h=c4d709b21a6d035d3d629155c98e24ac)
![](https://cdn.myportfolio.com/e80967db44a56c22d124e2c4c5599af2/4979532e-c9af-4f93-9f83-e0c47ae121f9_rw_1920.jpg?h=3f1929925f798fd498694bd4adf763af)
![](https://cdn.myportfolio.com/e80967db44a56c22d124e2c4c5599af2/b03aa7a6-15f4-4500-8aba-bf56f35e950c_rw_1920.jpg?h=c55359052e29630c07f43427d6d24906)
Original Project Concepts
Thought Process:
As the client wanted something elegant and modern, I felt like a more geometric pattern would be a great solution. I provided the client with several options per their request including a few "safe" linear designs, a quirky design (which they chose, but decided to change the pink which was originally part of the design to their signature blue), as well as a design that focused more on typography that was outside of their standard style, and a final design that follows more closely in the footsteps of prior invitations of this event.